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Discover the SMEG Air Fryer: Crispy Outside, Juicy Inside
Everything You Want From an Air Fryer
Designed to deliver crisp, flavour-packed results with less effort, the AFC01 combines innovative cooking technology, generous capacity, and unmistakable Smeg style.
Crispy or Juicy? Choose Both
Switch between Crispy and Juicy+Crispy cooking modes to achieve golden crunch or tender, juicy results depending on what you're cooking.
Cook More in One Go
The generous 7.3L capacity gives you space for family meals, entertaining and larger portions, without taking over your worktop.
Everyday Ease
Simple touch controls, 7 automatic programmes, a viewing window and dishwasher-safe components make cooking and cleaning effortless.
Designed to Be Seen
Premium matte finishes and iconic Smeg styling make the air fryer an appliance you'll be proud to leave on display.
Flexible Payment Options
Make your purchase work for you, with flexible ways to pay.
Flexible Finance
Spread the cost of your kitchen appliances with our flexible financing option, available on orders over £1,000.
Buy Now, Pay Later
Split the cost of your purchase over 3, 6, or 12 monthly instalments with Shop Pay, directly at checkout.
Discover More
Unlock exclusive offers, discover your signature style, and shop smarter with our buying guides.
Shop by Promotion
Take your pick from our latest SMEG promotions, including cashback deals, extended warranties, and free items with purchase.
Shop by Colour
From bold brights to timeless neutrals, explore SMEG appliances in a spectrum of colours to suit every style. Find the perfect match for your space.
Shop by Buying Guide
Need help picking the right appliance? Our expert buying guides break down everything you need to know.
Shop by Gifts
Discover the perfect present, no matter your budget or occasion. SMEG's gift guides are full of ideas to make gifting easy and inspiring.
Visit one of our showrooms
Abingdon Showroom
Situated in the quaint market town of Abingdon, just 6 miles south of bustling Oxford, you'll find our impressive showroom with over 500 kitchen appliances waiting to be explored.
Flagship London Store
Our state-of-the-art store is situated in the heart of London, in prestigious Regent Street, St James’s. With easy access from Piccadilly Circus, you'll find your dream kitchen in no time.
Best Sellers
Here To Help
Connect with a SMEG Sales and Brand Experience Ambassador.
Search our support hub for all things self-help, user guides, videos and more or speak to our team
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Speak to our team
0344 557 9907 (option 2 then option 3)
or 0344 573 5573 (Saturday & Sunday)
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SMEG Regent Street St. James's