SMEG Kitchen Appliance Showroom  
Abingdon, Oxfordshire

Visit our showroom

Ready to plan your dream kitchen? Or looking to replace an existing appliance? SMEG has an extensive showroom and expert advisors to help you find the right appliances for your home. Browse the U.K.'s largest exhibition of SMEG products in the beautiful market town of Abingdon, south Oxfordshire.
Discover our extensive range of products over a friendly chat and freshly brewed coffee. By making an in-person appointment with a Smeg specialist, you can make the most of your visit and discover the ideal options for your kitchen.

How to find us

The Magna Building, Wyndyke Furlong, Abingdon, Oxfordshire, OX14 1DZ

Showroom opening times

Open Mon to Fri: 9:00-17:00
By appointment only.

On-site parking
Minutes from A34
7 miles from Oxford train station

Book your Appointment

To book your appointment, please complete the booking form below. Please provide as much information as possible, including appliance codes you wish to see and any questions you have. Alternatively, call us on 0344 557 9907, option 2, followed by option 1

Some built-in appliances are electrically live in the showroom, allowing you to see them working. We welcome you to see, touch and use our displays, and you can even bring your own cookware to ensure compatibility with our appliances. If you are looking to view a specific model, please note this in the form, and we can advise whether it is electrically live and available to view in the showroom. If you are based closer to central London, you can also visit our London store or arrange a virtual appointment with the team. 

Why Visit our Abingdon Showroom?

See SMEG's Largest Product Display 

Explore one of the UK's most extensive collections of SMEG appliances in a single location. Discover everything from iconic refrigeration and small appliances to range cookers, ovens and hobs, all within our inspiring showroom displays.

Compare Before You Choose

See colours, finishes and product sizes in person, compare models side by side and gain confidence in your decision before you buy.

Expert Advice

Consult with one of our expert advisors, who are on hand to help find the perfect SMEG product for your needs, whether you are planning a kitchen or looking to replace an existing appliance.

 Product Demonstrations & Events  

Attend exclusive cooking demonstrations, coffee masterclasses and special events throughout the year. From hands-on experiences to expert-led showcases, there's always something new to discover at our Abingdon showroom.

View upcoming events

Enjoy an Authentic Coffee while you Browse 

Discover the secret to authentic Italian espresso in our dedicated La Pavoni coffee area and enjoy a complimentary freshly brewed coffee while exploring the showroom.

Make a Virtual Appointment

If you have a pre-purchase question or are just looking for some inspiration, our virtual appointments service can help. We can arrange a private meeting at your convenience to discuss your requirements and answer any questions you have — wherever you are. 

Virtual appointments can be arranged via Microsoft Teams or WhatsApp, depending on your preference. Please select 'Online' when completing the booking form on our website.

Can't Visit Us Yet?


Explore our Abingdon showroom from wherever you are. Take an interactive 3D tour, browse the displays and get a feel for the space before planning your visit.
Please note: products on display are subject to change over time.

Events

More than just a showroom, discover what else SMEG has to offer.

Cookery classes

We run a variety of virtual and in-person cooking events that all the family can enjoy. These range from delicious cookery classes where you will learn how to make, for example, the perfect Italian pizza, to helping you find the right appliance for your home with an 'Experience SMEG' class.

If you would like to join any of our live cookery demonstrations or cook-alongs please go to our Eventbrite page.

Hire our facilities

Whether you're looking for a venue to hold a meeting or would like to bring a team/group of friends together for an interactive cooking experience, we can help. We have conference facilities and a large cooking school used to train, test, and showcase SMEG appliances, both of which are available to hire.

To find out more please email events@smeguk.com

Frequently asked questions

How do I book an appointment?

To view our availability and book an appointment, please use our online booking form. If you experience any issues or need assistance, feel free to call us on 0344 557 9907 and select [option 2] then [option 3] Appointments are scheduled for one hour. If you require additional time, please let us know in advance so we can accommodate your needs.

Can I visit the showroom without an appointment?

We recommend booking an appointment in advance to ensure a dedicated sales advisor is available to assist you and can tailor the appointment to your specific needs. Without an appointment, we cannot always guarantee availability, as our team may already be with other clients, or you may be seen by a different member of staff. Booking ahead helps us provide the best possible service during your visit.

Is the showroom open on weekends?

No, our showroom is open weekdays only, Monday to Friday, from 9:00 am to 4:30 pm. We are closed on weekends and bank holidays.

Do you offer virtual appointments?

Yes, we do. Virtual appointments can be arranged via Microsoft Teams or WhatsApp, depending on your preference. Please select 'Online' when completing the booking form on our website.

Can I take stock away with me the same day?

Unfortunately, we don’t hold stock on-site. We will place an order for you, and delivery typically takes around 3–5 working days for smaller items.

Do you offer any installation services?

Yes, we can connect the appliances for you. Connection, disconnection and removal services are available at an additional cost, and we’ll provide full pricing details upfront so you know exactly what to expect.

What does an appointment include?

When you book an appointment at our Abingdon showroom, you'll receive a dedicated one-on-one session with one of our experienced sales advisors. This allows you to explore our product range, ask any questions, and discuss the features, functions, and usage of the items you're interested in.

Can I place orders directly with the Abingdon showroom?

Yes, you can. Orders can be placed directly through our showroom team. Once your order details are confirmed, we’ll send you a secure payment link to complete the purchase.

What is the lead time if I place an order?

For items in stock, please allow 3–5 working days for smaller appliances and 7-10 working days for larger appliances. All lead times are subject to stock availability at the time of ordering.

Can I return for another appointment if needed?

Yes, of course. You're welcome to book additional appointments. We want to ensure you have all the information you need and feel completely confident before placing your order.

If I have a fault with an appliance, can I make an appointment to discuss it?

Unfortunately no. Appliance faults are handled by our dedicated customer service team. Please visit the customer service portal and log the issue, and if it is deemed faulty by our customer service team, they’ll be happy to assist you with the next steps.

If I have an existing appliance but not sure how to use it, can I book an appointment for help?

Yes. You're welcome to book an appointment with our team to go through the appliance and answer any questions. Please visit our booking page to check availability and schedule a time that suits you. When completing our form, please be sure to include the model and the level of support you need. This helps our team prepare and provide the most effective support during your visit.

Can I place an order during my showroom appointment?

Yes, if you’re confident in your choices, you’re welcome to place an order during your appointment. However, we typically follow up with an email afterward to give you time to review everything and ensure you're completely happy before proceeding.

Why should I order directly from you?

Ordering directly from us offers several advantages, including competitive pricing, access to exclusive promotions, a wider selection of products, and the benefit of expert advice from our knowledgeable team.

Do you offer any demonstrations in the Abingdon Showroom?

Yes, we host our Taste, Test, Tour events at the Abingdon Showroom. These sessions give you the chance to explore our product range, see live demonstrations, and speak with our expert home economists. You'll also enjoy some delicious samples while getting answers to any product questions you may have. Taste, Test, Tour events are held during lunchtime and evening hours, making them a great option if you're unable to attend a standard showroom appointment. Click here to view upcoming events.

Do you offer discounts or price matching?

Yes, we offer price matching against most verified UK retailers. If you’ve seen a better offer elsewhere, simply show it to us and we’ll be happy to review it. Please note that price matching applies to new, non-graded products and items must be like-for-like. We also regularly run special offers so be sure to check our Promotions and Sale pages for the latest deals.