Welcome to Smeg

Contact Us

stjames@smeguk.com ∙ 0344 573 5573
Address: 14 Regent Street St. James's , London, SW1Y 4PH

Get Directions

2 mins from Piccadilly Circus
5 mins from Leicester Square Q Park
Reserve a space

Opening Hours

Mon to Sat: 9:00-17:00
Sun: 11:00-17:00

Shopping With Smeg

Enjoy a freshly made coffee and browse the U.K.'s largest exhibition of Smeg products in the heart of the capital.

Visit Us Anytime Or Schedule An In-Person Appointment

Discover our extensive range of products over a friendly chat and a freshly brewed coffee prepared by our experts. By making an in-person appointment with a Smeg Specialist, you can make the most of your visit and discover the ideal options for your kitchen.

Email: showme@smeglondon.com ∙ Call: 0344 557 9907

Discover the range remotely with a virtual appointment

If you have a pre-purchase question or are just looking for some inspiration, our virtual appointments service can help. We can arrange a private meeting at your convenience, to discuss your requirements and answer any questions you have — wherever you are.

Virtual Tour

Take a 3d virtual tour through our London showroom.

Why visit?

Enjoy a coffee and a browse

  • Browse Smeg's extensive range of luxury small and large appliances, cookware and accessories all over a complimentary freshly-brewed coffee.
  • Discover the secret to a real Italian espresso with the largest display of La Pavoni coffee machines in the U.K.
  • Consult with one of our knowledgeable Smeg Specialists, who are on hand to help find the perfect Smeg product for your needs.
  • Find the perfect present for family or friends from a range of exclusive Smeg home & kitchen gifts.
  • Complete your visit by exploring organic cheeses, wines and balsamics from Smeg's family Montecoppe farm, set in Parma, northern Italy.

A bespoke shopping experience

To get the most from your visit, please contact us ahead of time to discuss your requirements. This will allow us to check any technical details, prepare a tailored shopping experience and make the best recommendations to satisfy your requirements. We can also arrange in-store demos for many of our small appliances.

stjames@smeguk.com ∙ 0344 557 9907

What's On Nearby

Smeg St. James's Regent Street is set in the heart of London. Enjoy the very finest the city has to offer, with world-class restaurants, boutiques and entertainment just a short stroll from our Store.

See what's on at St. James's Market

Payment Methods

We accept major cards, contactless payments, Apple Pay and Google Pay.

Facilities

Step-free access into the store and between floors. Dogs are welcome.
Same-day London delivery options are available, subject to availability.

Legal

All sales at Smeg Regent Street St. James's are subject to the Store's Terms and Conditions, which incorporate our returns policy.

View terms and conditions (PDF)

Frequently asked questions

Can I buy direct from the store? What are the benefits of this?

Yes, you can buy directly from the store. Buying direct comes with several benefits, including competitive pricing, access to exclusive offers, visibility of a wide range of products and expert knowledge.

Do you build/design the whole kitchen?

No we don't, but we can definitely assist with key components. To ensure everything fits and functions perfectly, we recommend working with a kitchen designer or contractor who can assess your space and coordinate the full layout. We’re happy to collaborate with your designer to make sure our products integrate seamlessly into your plan by providing technical drawings.

Do you connect up the appliances?

Yes, we can connect the appliances for you. Connection, disconnection and removal services are available at an additional cost, and we’ll provide full pricing details upfront so you know exactly what to expect.

Can I just walk in, or do i need an appointment?

Yes, you’re welcome to just walk in, no appointment is needed. Feel free to drop by during our opening hours, and our team will be happy to assist you.

Should I bring the appliance back to the store if something goes wrong with it?

If something goes wrong with your appliance, the first step is to go through our customer service portal. That way, you can log the issue and if the item is deemed faulty by our Customer Service team, you can bring it back to the store.

Can you ship abroad?

We don’t offer international shipping, but you’re welcome to arrange your own courier service separately. Just keep in mind that while making this decision, your warranty will be void, as we’re unable to guarantee the condition of the product once it leaves our care. If you decide to go this route, we recommend checking all the details with your courier to ensure safe transport.

Do you do cooking demonstrations in store?

Yes, at times we do hold cooking events at the store. They’re a great way to see our appliances in action and get hands-on tips from our experts. You can check out our upcoming events and register through our Events page.

Can I get a gift receipt? Can I exchange my appliance if I don't like it?

We don’t offer gift receipts, and for any refunds, the original cardholder would need to be present. If the recipient would like to exchange the item, a new purchase would need to be made instead. Please note the item must be unused, in its original packaging and product box, in good sellable condition for us to process this.

I'm not local to London. Can I still order through you?

Yes, you can still order through us even if you're not local to London, as we deliver all over the UK and mainland. We can email you a secure payment link so you can place your order remotely. Just let us know what you'd like, and we’ll take care of the rest.

Can I have a discount? Do you offer price matching?

Yes, we do offer price matching if it’s with a verified UK retailer. Just show us the offer, and we’ll be happy to take a look. You can also check out our current deals on our Promotions Page. Price matching offers will be applied to new products not graded, and items must be like for like.

Where can I see a specific appliance if you don't have it in the London store?

If we don’t have the appliance on display here, we can check our Abingdon showroom in Oxfordshire to see if it’s available there for viewing. Let us know which model you're interested in, and we’ll be happy to confirm availability for you.