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Autumn sale now on! 

New lines added! Limited stock available. Only while stock lasts. Savings of up to £500 on selected products.

Smeg Flagship Kitchen Appliance Store  
Regent Street, St. James's

stjames@smeguk.com ∙ 0344 573 5573

 

Important Update: Our London store is currently undergoing refurbishment.

Please note that the basement area is closed during this time.

We apologise for any inconvenience and thank you for your understanding.

 

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14 Regent Street St. James's 
London, SW1Y 4PH

Get directions

2 min from  Piccadilly Circus

5 min from Car park.png Leicester Square Q Park
Reserve a space

 

Mon to Sat: 9:00-17:00
Sun: 11:00-17:00

 

 

We offer in-person and virtual appointments.

Learn more

VIRTUAL TOUR

Take a 3d virtual tour through our London showroom.

SHOPPING WITH SMEG

Enjoy a freshly-made coffee and browse the U.K.'s largest exhibition of Smeg products in the heart of the capital.

VISIT US ANY TIME OR SCHEDULE AN IN-PERSON APPOINTMENT

Discover our extensive range of products over a friendly chat and a freshly brewed coffee prepared by our experts. By making an in-person appointment with a Smeg Specialist, you can make the most of your visit and discover the ideal options for your kitchen.

DISCOVER THE RANGE REMOTELY WITH A VIRTUAL APPOINTMENT

If you have a pre-purchase question or are just looking for some inspiration, our virtual appointments service can help. We can arrange a private meeting at your convenience, to discuss your requirements and answer any questions you have — wherever you are.

ARRANGE AN APPOINTMENT

Your personal appointment with a Smeg Specialist is just a message or a call away.

Email: showme@smeglondon.com ∙ Call: 0344 557 9907

WHAT'S ON NEARBY

Smeg St. James's Regent Street is set in the heart of London. Enjoy the very finest the city has to offer, with world-class restaurants, boutiques and entertainment just a short stroll from our Store.

 

See what's on at St. James's Market

PAYMENT METHODS

We accept major cards, contactless payments, Apple Pay and Google Pay.

FACILITIES

Step-free access into the store and between floors.

Dogs are welcome.

Same-day London delivery options are available, subject to availability.

LEGAL

All sales at Smeg Regent Street St. James's are subject to the Store's Terms and Conditions, which incorporate our returns policy.

View terms and conditions (PDF)

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